MTFW For Power Users

You know HubSpot. You can create properties, reports, workflows - no problem. And maybe that's enough for you?

Or maybe you want to learn more, grow, and develop as a professional?

If HubSpot is as easy as it seems, why do HubSpot Partners charge 100k / year for their services?

Learn the HubSpot Best Practices previously reserved for HubSpot Partners

Learn the best practices HubSpot Partners use to accelerate your acquisition of new customers, retain & expand your current customers, and turn those customers into new customers through referrals!

Better yet, what if you could go through the exact same training that HubSpot Partners employees go through?

That’s why Master The Flywheel exists.

If you are too good with HubSpot to need full partner support, but want access to battle tested HubSpot best practices, Master The Flywheel is for you.

It's easy to miss things when you're moving quickly. There are foundational concepts that hundreds of businesses have used to systemize how they are acquiring, retaining, and expanding their customers using HubSpot. Do you have them setup according to the best practices?

The number one way to progress in your career is proposing initiatives that end up driving business results.

While HubSpot is easy to use, some of those initiatives are complicated falling into the “I don’t know what I don’t know” realm.

What are those initiatives? And how can you know which will drive business results.

That’s why Master The Flywheel exists. Your business is a race car. Your CRM is the engine that powers everything. And you, as the HubSpot Power User are in the driver's seat.

So where does Master The Flywheel fit in?

We are like your HubSpot Coach and Pit Crew. We’ll provide guidance from the sidelines and help if any issues pop up along the way.

Let me share a quick story from when I started out on HubSpot.

There was a time when I had never heard of HubSpot. I remember working for a small startup that was using a homegrown CRM. It was about ~5 years ago and I was handling all of the sales and marketing activities. I recommended moving over to HubSpot after evaluating options, and got to work implementing it. Starting out, I had no idea what I didn’t know. I clicked around and managed to figure out the basics. I went through a couple HubSpot Academy Certifications and learned how to use the ins and outs of the software.

The next company I worked for was a fast growing startup. Their usage of HubSpot was wildly different. I continued to push HubSpot to its limits, introducing processes and automations across the entire customer journey.

When I started helping companies with their HubSpot as a consultant, I thought I knew HubSpot; only to realize how much I had yet to learn. Looking back there was no certification that could have prepared me for the challenges and best practices that existed in the “real world”. I relied on creative problem solving skills and learning from more season HubSpot pros.

And after working in HubSpot as a Power User and Consultant for years, I’m still learning new things everyday.

I realized there were 2 ways to learn HubSpot:

On your own, making mistakes. Being reactive with requests that come in.
With guidance from a HubSpot Partner.

Option 1 - Not great.

Learning through mistakes is a lot easier in a controlled environment. Not knowing enough to implement some of the projects that truly drive value out of HubSpot can hurt the growth of your business and career. I took this route, it took 5 years. I've made all the mistakes.

Option 2 - Super expensive.

It would take $50,000+ in HubSpot Partner consulting hours for them to teach you a fraction of their secrets. And most HubSpot Partners don’t want you to learn the secrets. An actual quote from a HubSpot Partner who I told about the Master The Flywheel idea in the beginning “I don’t want my clients to be HubSpot experts, I want to be the HubSpot Expert”

So with that in mind Master The Flywheel was born.

If you don’t know HubSpot, start with HubSpot Academy. There are a lot of great resources there to get you familiar with how to use HubSpot.

If you want to go from HubSpot User to HubSpot Maestro? It's time to Master The Flywheel.

Our proprietary TSP (Train, Support, Prioritize) methodology is how we turn HubSpot Power Users into HubSpot Maestros. Experience the Master The Flywheel difference. Your team and your business will thank you.

The Training

Live and on demand training modules that guide you through the complicated topics that your business will uncover.

HubSpot Product Updates - It’s our job to keep the pulse on what is happening in the HubSpot ecosystem and send tactical advice on how you can use new functionality to continue to drive business results.

HubSpot Practical Exercises - Guided exercises that simulate the tough scenarios you’ll run into as you grow your business on HubSpot. Have confidence that when you run into an issue, you'll be able to solve it like the experts do.

HubSpot Assessments - Self assess and work towards HubSpot Mastery.

Daily HubSpot newsletter - Receive tips and trips sent to them EVERY single weekday on ways to use HubSpot to drive more business results.

It’s a win-win, you get to learn and grow and develop HubSpot in a way that powers business growth. You'll get access to weekly training sessions and monthly full day training sessions.

The full agenda can be found on mastertheflywheel.com but a couple programs you'll have access to that would cost $20k+ to have implemented by a HubSpot Partner:

Advanced Lead Scoring - Learn to prioritize, and help visualize the hottest leads in your HubSpot instance. Save your sales team’s time and increase your likelihood of booking meeting by making sure your Sales Team is being notified of leads that are heating up and ready to be reached out to!
Standard and Custom Marketing Attribution Models - How do you know what is REALLY working from a Marketing and Sales perspective? HubSpot has some native functionality, but there’s some powerful custom work you can do to provide deeper insights into which of your marketing programs are worth investing in!
Auditing and Improving your sales pipeline - Do you know when deals start to stall out in HubSpot, do you want to see if you’re developing a repeatable sales process or just a database of unreliable data? We’ll walk through designing effective sales pipelines and some of the key deal automations that HubSpot doesn’t set up for you out of the box. You’ll learn how to create experiments with HubSpot that would wind up increasing Sales Velocity, increases % of deals progressing through each stage, and increasing your ability to accurately forecast using your data.
And much more! (34 hours more to be exact)

The Support

You’ve got a handle on HubSpot, but occasionally you have a question. Do you want to turn to a support rep who only knows the software OR do you want to be able to ask questions to someone who knows your business and processes?

Master The Flywheel includes live or chat based support from someone who’s an expert on HubSpot AND proficient on the goals and needs of your business.

Monthly Priorities

Each month your team will send in priorities that you have as a business and received recommendations on certain functionality in HubSpot that can help you accomplish those goals. You have priorities, we share the module(s) that help teach you the best practices related to those priorities. Just in time learning at it's finest.

Additional Bonuses:

Discounted HubSpot App Tools to help unlock even more value with HubSpot

Discounted (or free) HubSpot INBOUND Conference tickets

100 Point HubSpot Self Audit Checklist

Enterprise Test HubSpot Instance

Community of HubSpot Learners

After building the operations for a company using HubSpot that got acquired, I decided to start helping other scaling companies and was hit with more demand than I could handle.

My question became, how can I build these systems and ways of thinking into other HubSpot Power Users so they could drive massive business results without having to involve me. I went to work spending almost 2 years developing a training program that allowed HubSpot Power Users the same access to HubSpot Partner best practices at a fraction of the cost.

I’ve been apart of a massive business success story, building our HubSpot and RevOps processes scaling from 40->250 people and getting acquired by a Fortune 100 Company.

Since then I’ve helped hundreds of people and companies get better at HubSpot.

Don’t let another day go by without investing into the system that powers your entire business.

Our Guarantee

We are so confident that Master The Flywheel will supercharge the value your team gets out of HubSpot, if your Power User attends all of the trainings and doesn’t feel like they’ve learned anything new, we’ll give you a full refund.

Admissions Process:

If you are unsure if you are a good fit for Master The Flywheel, we’d be happy to talk.

If you’re ready to get started, you can register here. Shortly after registering we’ll send over a self assessment exam for your HubSpot Power User(s). This will give us a baseline understanding of where they’re at.

Hannah F. | Customer Success & Marketing Manager

I signed up for Master The Flywheel when I was looking for a new job. I was interested in a marketing role and knowing HubSpot helped me stand out against other applicants. I’ve since found a new job where I use the HubSpot skills I learned in MTFW everyday!

Maxwell B. | Manager, Revenue Operations & Enablement

I’ve been a HubSpot power user for years so I was a little skeptical about if I would learn anything new. I’ve learned 1-2 new things in EVERY session. Master The Flywheel is a game changer for people who want to get better with HubSpot.

Diane H. | RevOps Manager

I have easily 3x'd my knowledge of HubSpot. So many times during the training I found myself thinking back to times I told my team something in HubSpot wasn’t possible. And here Grayson was, explaining exactly how to do it.

Mariah P. | Marketing Manager

My background is in marketing, but I work closely with our sales team to strengthen our GTM strategy. Master The Flywheel’s training helped me dive deep into the sales side of HubSpot so much that I’m now bringing new ideas to our sales leadership!

Ben K. | Business Analyst

I’m responsible for building out a completely new HubSpot Instance, so it’s been great to have a resource I can learn the best practices from without paying big money for HubSpot professional services.

Mica R. | Business Development Manager

I had used HubSpot for years as a BDR, I had no idea all of the features on the admin side I was missing when I started taking on some of our internal HubSpot requests.

What happens after I enroll?

After enrolling, you will be sent an email containing next steps.

This email contains the course syllabus, start dates & times, a link to join our Slack Community.

You'll also be sent a link to an assessment that will help us gauge your current skill level with HubSpot.

Lastly you'll be invited to an optional event held over Zoom where you can meet the instructor and some of your fellow students!

A calendar invite will be sent with the details to join each class session.

What does it mean to be a HubSpot Maestro?

HubSpot Maestros represent the top 10% of HubSpot users worldwide. They are people who are committed to professional growth and who enjoy learning new things.

How is this different than HubSpot Academy?

We love HubSpot Academy. We are built for people who to prefer to have a choice between live and on-demand learning.

Most people find that the guided learning of working directly with an instructor and the accountability of the group helps them learn better than trying to figure everything out themselves.

All Master The Flywheel Instructors have worked as a HubSpot Partner employee. Often, HubSpot Academy instructors are product experts who know how the product is designed to work but lack real world experience in helping clients implement and apply the products.

The best way to think about it is would you rather learn from the professor who is an expert researcher OR a professor that has spent years working in the field?

Sticking with the university metaphor. HubSpot Academy is the giant Lecture Hall. Master The Flywheel is the intimate discussion and application group. Both serve their respective purposes.

Again, we love HubSpot Academy and assign many of their learning modules as homework in our training program.

What is the Slack community?

The slack community is where we communicate about all things course related. You'll have a private channel for each cohort level. Additionally there are some fun, HubSpot related courses open to the public. You can apply to join the community by going here: (add link)

Why should I join?

If your goal is to grow as a professional you have 2 options.

1. Don't enroll in the training program

2. Enroll in the training program

Only one of those options will help you accomplish your goals.

We'd encourage you to scroll through the above page. If you think that our White Glove training program would be valuable to you and your company, we'd love to have you. But it is ultimately up to you to make that decision.

Can you help me sell this to my boss?

Sure! Please go to this link to schedule time to meet with our admissions team. (add link)

They'll walk you and your boss through the programming and help build a business case for investing in you and your company's HubSpot instance.

We are only able to do one of these sessions per company so please make sure everyone needed from your team is available before scheduling time.

Talk soon!

I can't attend every session live, is that okay?

While we recommend joining class sessions live, we understand if you're not able make every session.

Recordings will be provided. You will need to watch the recording and answer the questions to be eligible for the certification.

Unlock the HubSpot Cheat Codes.

Leverage HubSpot to drive business results & reap the career benefits.

Your business is like a race car.

There are things that only HubSpot Partners know.