What is Master The Flywheel?
We turn HubSpot Users into HubSpot Maestros.
We help businesses get the most out of their HubSpot CRM and invest in their people at the same time without paying $100k+ to a HubSpot Partner.
It’s rare to find a program that invests in your team while providing actionable playbooks that could realistically pay for itself with 1 of the 37 Live training sessions.
Read on to see why small startups to Fortune 100 companies have sent their people through Master The Flywheel’s training programs.
Learn the secrets previously reserved for HubSpot Partners
HubSpot Partner Services can cost upwards of $100,000 / year. Rather than renting this knowledge for a short period, invest in your own people with help from Master The Flywheel.
Our next cohort begins April 26th. Apply today!
Application closes April 24th.
Why is Master The Flywheel worth the investment?
Your people are your most important asset and your CRM (HubSpot) is your most important piece of internal software. Invest in both, with Master The Flywheel's HubSpot Expert White Glove Training Program.
Where you're at today:
When your CRM is not operating at peak performance you are literally wasting 10s of thousands of $$ in employee time and 100s of thousands of potential revenue. Before, if you wanted to build a world class sales, marketing, and customer engine on HubSpot you'd have to spend $50k to 150k to work with a HubSpot Partner.
Eventually they'd leave and your HubSpot Power User has only learned how to make changes to what was already set up. They wouldn't get to learn the principles and skill sets to architect HubSpot to drive business results in an ongoing manner. This makes sense, the HubSpot Partner agencies want you to keep coming back to them for help.
Where you could be:
What if instead of spending $100k on a HubSpot partner agency, you invested a fraction of that amount into leveling up your teams HubSpot expertise?
Master The Flywheel’s Training Program will guide your HubSpot Power User through 37 hours of Live Instructor Led Training sessions, provide the exact playbooks, templates, and best practices that we developed during our time working with clients as a HubSpot Partner.
And that is only the start, in addition to the live training and playbooks you’ll get $9000 worth of HubSpot Partner support services INCLUDED while your Power User is going through the training program.
What will our Power User be learning and how can they apply it to our business?
The full agenda can be found on MasterTheFlywheel.com but a couple programs your Power User will learn that would cost $20k+ to have implemented by a HubSpot Partner:
- Advanced Lead Scoring - Learn to prioritize, and help visualize the hottest leads in your HubSpot instance. Save your sales team’s time and increase your likelihood of booking meeting by making sure your Sales Team is being notified of leads that are heating up and ready to be reached out to!
- Standard and Custom Marketing Attribution Models - How do you know what is REALLY working from a Marketing and Sales perspective? HubSpot has some native functionality, but there’s some powerful custom work you can do to provide deeper insights into which of your marketing programs are worth investing in!
- Auditing and Improving your sales pipeline - Do you know when deals start to stall out in HubSpot, do you want to see if you’re developing a repeatable sales process or just a database of unreliable data? We’ll walk through designing effective sales pipelines and some of the key deal automations that HubSpot doesn’t set up for you out of the box. You’ll learn how to create experiments with HubSpot that increase Sales Velocity, increase conversion rate of deals progressing through each stage, and increasing your ability to accurately forecast using your data.
- And much more! (34 hours more to be exact)
Master The Flywheel’s HubSpot Expert White Glove training program is a mix of advanced HubSpot technical and business skills that will turn your HubSpot Power user into a HubSpot Maestro (Top 1-10% of HubSpot Users worldwide)
Small start-ups to well-known corporations have benefited from Master the Flywheel training!
HubSpot Expert White Glove Training Program
37 Hours of Live Instructor Led Training ($7,400 Value)
Each session includes:
- In-depth breakdown of HubSpot's functionality
- Interactive Quizzes
- Each student going into our test HubSpot instance to apply learnings immediately
- Icebreakers to get to know your cohort (it's fun trust us!)
We'll start with the foundational HubSpot knowledge to make sure everyone is on the same page. As the course progresses the content will get more and more advanced until you've learned things that even most HubSpot Partners can't do! Full course agenda at the bottom of the page.
At the end, you will receive a Master The Flywheel HubSpot Maestro Certification to show the world that you've mastered HubSpot.
Lifetime access to training curriculum content ($20,000 Value)
Custom HubSpot Partner developed learning content for Master The Flywheel.
Curated Homework to cement class learnings ($2000 Value)
What's the point of learning if your HubSpot Power User doesn't retain any of it? Our proven training methods incorporate continuous quizzing and reinforcement of previous learnings.
Homework consists of a mix of HubSpot Training, Certifications, and Master The Flywheel practice problems.
Bonuses!
In addition to our live training curriculum we've gathered a variety of extra bonuses available exclusively for our HubSpot Maestros.
100 Point HubSpot Self Audit Checklist ($3000 value)
Figure out what exactly is needed to improve your current HubSpot instance.
Master The Flywheel Premium Assessments ($1000 value)
Identify exactly which concepts your HubSpot Power User has mastered and which concepts they still need to improve at.
HubSpot Partner Created Templates & Playbooks ($12,500 value)
Templates and playbooks used by real HubSpot Partners to provide structure and guidance on complex HubSpot topics. HubSpot Partners typically charge tens of thousands of dollars to help implement these!
Enterprise Test HubSpot Instance with test data ($5000 value)
Access a Live HubSpot instance with all Enterprise Functionality to test features and functionality before investing in an upgraded HubSpot license. Make mistakes and break things in our test instance, not in your company's instance!
Premium HubSpot Partner Support ($9000 Value)
Office Hours and live Slack access to HubSpot Certified Partner Employees to help answer questions and provide guidance as you build out HubSpot while you are an active student.
HubSpot App Store Discounts ($1000 Value)
Exclusive access to extended trials & discounts with our HubSpot App Partners. Extend HubSpot's functionality without breaking the bank.
Community of HubSpot learners (Invaluable)
Join a community of other HubSpot learners to help sharpen and motivate you while holding you accountable.
Time Sensitive Bonuses (Ends April 31st)
Add an extra team member from your company ($4000 Value)
Having multiple HubSpot Power Users is extremely recommended. If someone is ever on vacation or moves on to a new role, you need to make sure you can continue to support your team and fix any crucial infrastructure that breaks or needs updating over time.
Experience HubSpot's INBOUND Conference ($2000 Value)
What better way to finalize your Master The Flywheel Experience than a trip with your class to Boston, Massachusetts for one of top conferences in the world? At HubSpot's INBOUND conference, your power user will get to learn from and connect with some of the best Marketing, Sales, and Revenue Operations minds that exist. All Master The Flywheel Students that register and complete the program will receive 1 Ticket to HubSpot's INBOUND conference, round trip flights to Boston, and 3 nights stay in a hotel. Provided for 1 student per company if using the bring a co-worker promotion.
The value you are receiving in Year 1 of being a part of the MTFW community:
$96,000 - Fees saved from not hiring external professional services
$20,000 - Lifetime Access to HubSpot Partner developed learning content
$12,500 - Templates and Playbooks to help guide setup on all HubSpot best Practices
$9,000 - Access to HubSpot Partner Employees for support for any problems you run across while building out your HubSpot instance (via Slack) + live office hours!
$7,400 - 37 Hours of Live Instruction with a trainer who is a HubSpot Partner senior employee
$5,000 - Access to an Enterprise HubSpot Instance where you can test new features before making big purchasing decisions for your business
$4,000 - Bring 1 additional co-worker at no cost (Only valid for signups before the end of April)
$3,000 - Advanced HubSpot 100-Point Self-Audit Checklist
$2,000 - HubSpot INBOUND Conference Experience
$1,000 - Master The Flywheel Premium Assessments
$1,000 - Exclusive discounts on some of the HubSpot App Marketplaces' best products!
$160,900 in value!
I'm in! How much does it cost?
Enroll your HubSpot Power User in the White Glove Training Program and help them become a HubSpot Maestro for two payments of $2500 OR prepay and receive a $1000 discount.
For less than what it costs to work with a HubSpot Partner for 1 month, you can purchase years of best practices, learnings, and templates.
Click "Enroll your Power User" to apply.
What do our students think?
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Hannah F. | Customer Success & Marketing Manager
I signed up for Master The Flywheel when I was looking for a new job. I was interested in a marketing role and knowing HubSpot helped me stand out against other applicants. I’ve since found a new job where I use the HubSpot skills I learned in MTFW everyday!

Maxwell B. | Manager, Revenue Operations & Enablement
I’ve been a HubSpot power user for years so I was a little skeptical about if I would learn anything new. I’ve learned 1-2 new things in EVERY session. Master The Flywheel is a game changer for people who want to get better with HubSpot.

Diane H. | RevOps Manager
I have easily 3x'd my knowledge of HubSpot. So many times during the training I found myself thinking back to times I told my team something in HubSpot wasn’t possible. And here Grayson was, explaining exactly how to do it.

Mariah P. | Marketing Manager
My background is in marketing, but I work closely with our sales team to strengthen our GTM strategy. Master The Flywheel’s training helped me dive deep into the sales side of HubSpot so much that I’m now bringing new ideas to our sales leadership!

Ben K. | Business Analyst
I’m responsible for building out a completely new HubSpot Instance, so it’s been great to have a resource I can learn the best practices from without paying big money for HubSpot professional services.

Mica R. | Business Development Manager
I had used HubSpot for years as a BDR, I had no idea all of the features on the admin side I was missing when I started taking on some of our internal HubSpot requests.
5+ years of HubSpot experience

- Grayson Faircloth (Master The Flywheel Instructor)
HubSpot Maestro
I've worked with HubSpot for over 5 years across a variety of industries and companies. I still remember implementing it for the first time and being absolutely amazed.
Since then I've:
- Helped build HubSpot as the sales, marketing, and customer success engine for a rapid growth company (acqd for 9 figures)
- Sold and provided managed HubSpot services to companies ranging from 3 person startups to Fortune 100 companies
- Helped 100s of people learn and get better with HubSpot
- Fell in love with the HubSpot ecosystem
I have always loved teaching and mentoring, and naturally wanted to be involved with helping train and develop the future generation of HubSpot Maestros! It's been rewarding to see where people typically make mistakes in HubSpot and help guide them through that so they don't make the same mistakes in their own company's HubSpot instance!
Frequently Asked Questions (FAQ)
What happens after I enroll?
After enrolling, you will be sent an email containing next steps.
This email contains the course syllabus, start dates & times, and a link to join our Slack Community.
You'll also be sent a link to an assessment that will help us gauge your current skill level with HubSpot.
Lastly, you'll be invited to an optional event held over Zoom where you can meet the instructor and some of your fellow students!
A calendar invite will be sent with the details to join each class session.
What does it mean to be a HubSpot Maestro?
HubSpot Maestros ("Masters") represent the top 10% of HubSpot users worldwide. They are people who are committed to professional growth and who enjoy learning new things.
How much does it cost?
Our Master The Flywheel White Glove HubSpot Expert Training costs $4000 if paid in 1 payment or $5000 if split into 2 payments.
How is this different than HubSpot Academy?
We love HubSpot Academy. Master The Flywheel is built for people who prefer to have a choice between live and on-demand learning.
Most people find that the guided learning of working directly with an instructor and the accountability of the group helps them learn better than trying to figure everything out themselves.
All Master The Flywheel Instructors have worked as HubSpot Partner employees. Often, HubSpot Academy instructors are product experts who know how the product is designed to work but lack real world experience in helping clients implement and apply the products.
The best way to think about it is would you rather learn from a professor who is an expert researcher OR a professor that has spent years working in the field?
Sticking with the university metaphor. HubSpot Academy is the giant Lecture Hall. Master The Flywheel an intimate discussion and practical application training program. Both serve their respective purposes.
Again, we love HubSpot Academy and assign many of their learning modules as homework in our training program.
Why so much? Why so little?
Yep, we've gotten both questions. We've priced our Training Program more than $100,000 LESS than the value the program provides because it makes premium training attainable for SMBs while still allowing us to only bring on the highest quality instructors.
Can I purchase one of the levels individually?
What is the Slack community?
The Slack community is where we communicate about all things course related. You'll have a private channel for each cohort level. Additionally, there are some fun HubSpot related channels open to the public. You can apply to join the community by going here: Join Community
Why should I join?
If your goal is to grow as a professional you have 2 options.
1. Don't enroll in the training program
2. Enroll in the training program
Only one of those options will help you accomplish your goals.
We'd encourage you to scroll through the above page. If you think that our White Glove training program would be valuable to you and your company, we'd love to have you. But it is ultimately up to you to make that decision.
Can you help me sell this to my boss?
Sure! Please go to this link to schedule a time to meet with our admissions team.
They'll walk you and your boss through the programming and help build a business case for investing in you and your company's HubSpot instance.
We are only able to do one of these sessions per company so please make sure everyone needed from your team is available before scheduling time.
Talk soon!
I can't attend every session live, is that okay?
While we recommend joining class sessions live, we understand if you're not able to make every session.
Recordings will be provided. You will need to watch the recording and answer the questions to be eligible for the certification.